02 March 2023 — Merr Fe Painagan
Influencer marketing is growing increasingly popular in the Philippines as companies strive to connect and engage with their target audience on social media platforms. If you’re considering working with a brand influencer, you need to first grasp what they are and how they may help your business. In this essay, we’ll go over brand influencers and the benefits of working with them in the Philippines.
What is a Brand Influencer in the Philippines?
A brand influencer is an individual in the Philippines who has built a significant following on social media platforms within a particular industry niche. They have the ability to influence their followers’ thoughts and actions by creating authentic content and promoting brands through their social media channels. Their online audience is made up of individuals who are interested in the same industry niche, and they interact with the influencer’s content regularly. In the eyes of social media users, brand influencers are considered trendsetters and tastemakers, and their partnerships with brands are seen as genuine endorsements.
Advantages of Collaborating with a Brand Influencer in the Philippines
Here are seven reasons why partnering with a brand influencer in the Philippines is a wise investment for your business:
Non-invasive marketing: Influencer content is not invasive and is welcomed by their audience. This makes it an effective way to reach a new online audience.
Genuine connections: Influencers are experts at creating authentic content that resonates with their audience. By partnering with them, you can use their creativity to bring your brand to life and attract new customers.
Increased credibility and trust: Influencers are seen as third-party individuals who bring credibility and trust to your brand’s message. This is especially important for consumers who are more likely to believe their favorite influencer than a corporate marketing message.
Improved visibility: Collaborating with a popular brand influencer in the Philippines will help your brand break through the clutter and improve awareness of your products.
Higher ROI: Partnering with the right influencer can result in a significant number of interactions, clicks, and conversions. Influencer marketing is a wise investment for businesses looking to increase their ROI.
Long-term benefits: Investing in influencer marketing provides long-term benefits that will continue to provide returns for years to come. Influencer content can also be repurposed on different marketing channels for added value.
More customers: Partnering with multiple influencers can expand your consumer base and increase your pool of potential influencers and brand champions for your next campaign.
What Characteristics to Look for in a Good Brand Influencer in the Philippines
When selecting an influencer for your campaign, it’s important to consider the following factors:
Alignment with your brand: Look for influencers who are interested in your business, specialty, and products. They should be able to promote your brand and share your narrative authentically.
Quality of content: Examine an influencer’s feed to assess the quality of their content. Is the design and messaging consistent with your brand? High-quality influencer content can be reused in future campaigns.
Rate of engagement: Evaluate an influencer’s engagement rate to determine how likely their audience is to engage with their content. This will help you determine if they can deliver the desired outcomes for your brand.
Genuine followers: Consider the proportion of an influencer’s genuine followers. A good influencer in the Philippines should have at least 90% genuine followers to ensure that your brand message is reaching real people.
Where Do Marketers Look for Influencers in the Philippines?
As influencer marketing grows in popularity in the Philippines, many businesses are hoping to leverage the power of social media influencers to advertise their products and services. Nevertheless, before you can begin your first influencer campaign, you must first select the proper influencers to collaborate with. Here are some of the primary ways that marketers look for influencers in the Philippines:
Manual Searches on Search Engines
One of the most basic ways to look for influencers is through manual searches on search engines like Google. By using relevant keywords and phrases, you can discover top-performing influencers in your industry and get inspiration for your campaigns. This method is free, but requires more of your time and some trial and error.
Influencer Marketing Platforms like PopStar
Another way to find influencers is through influencer marketing platforms like PopStar. These platforms use specialized software with extensive databases of influencers from different industries to help you narrow down your search and save time. With complex criteria, you can quickly get a list of relevant influencers in minutes.
Hiring an Influencer Marketing Agency
For companies that don’t have the time, skills, or resources to conduct their influencer search in-house, outsourcing it to an influencer marketing agency is a viable option. An agency like PopStar has experience executing successful influencer campaigns and can help you find the right influencers to meet your goals. It’s important to communicate your requirements and expectations to the agency to avoid wasting time.
Converting Influential Customers into Influencers
Finally, you can identify influencers from your own customer base. Your most loyal customers are often your brand’s best advocates, and they may be willing to work with you as brand ambassadors. PopStar provides influencer matching services that analyze your customer data to identify individuals in your brand network with significant social reach who are ideal candidates for your next influencer campaign.
Final PopStar Tip
To summarize, identifying the proper influencers for your campaigns can be a difficult task, but with the correct tools and methods, it can also be a profitable one. Whether you choose to use manual searches, influencer marketing platforms, or influencer marketing agencies, or convert your influential customers into influencers, make sure to communicate your needs and expectations clearly to achieve the best results.
Influencer marketing has become an increasingly popular approach for businesses in the Philippines to interact with their target audience on social media platforms. If you’re thinking about working with a brand influencer, you need first grasp what they are and how they may help your business. Collaboration with the proper influencer may lead to better exposure, credibility, and trust, resulting in higher ROI and more consumers.
When selecting an influencer, look for alignment with your brand, quality of content, engagement rate, and genuine followers. To find influencers, businesses can use manual searches, influencer marketing platforms like PopStar, or hire an influencer marketing agency. Alternatively, they can convert influential customers into influencers. By following these methods, businesses in the Philippines can successfully leverage the power of influencer marketing to advertise their products and services.
Send us a message or contact our Team at firstname.lastname@example.org for more information on how PopStar can help you in choosing the right influencer for your brand.