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Beyond Hashtags: Strategies for More Organic Exposure in Instagram

November 13, 2023

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Let’s talk about getting more people to see your stuff on Instagram in the Philippines. Instead of just relying on hashtags like before, we’re going on a journey to find different ways that work better. This isn’t about complicated marketing terms – it’s about simple strategies to make your Instagram more fun and easy.

Forget the old routine of only using hashtags. Now, we’re excited to try new things and figure out what your audience likes. It’s like trying different ice cream flavors to see which one everyone loves.

Instead of sticking only to hashtags, we’re opening up new possibilities. Think of it like opening windows to let in fresh air. The social media world becomes lively and full of opportunities for creative social media marketing strategies that make your brand more popular.

Basically, getting more people to notice your Instagram in the Philippines is not just about understanding fancy terms. It’s about trying out different ideas that match the fun and ever-changing world of social media in the Philippines. With this simple and fun approach, your online presence becomes more colorful and helps you connect with people in the always-changing digital world of the Philippines.

1. Post at the Optimal Times for Filipino Audiences

Tailor your posting schedule to match the active hours of your Filipino followers. Leverage Instagram Insights, available on both the app and Creator Studio, for a detailed breakdown of audience activity. Regularly revisit these metrics, considering the continuous updates from Meta, to ensure your content aligns with the optimal posting times for sustained visibility.

2. Share Feed Posts to Instagram Stories

Extend the lifespan of your content by seamlessly sharing feed posts to Instagram Stories. This not only diversifies your content distribution but also encourages followers to interact with your original posts. Employ Instagram Stories stickers and compelling calls to action to guide users through the interactive experience.

3. Craft Compelling and Authentic Stories

Move beyond the conventional promotional approach. Infuse your content with compelling narratives and authentic stories. Whether it’s introducing your team, sharing challenges, or providing glimpses into the workings of your company, these stories forge a deeper connection with your Filipino audience, fostering engagement and prolonged exposure.

4. Prioritize Reels in Your Content Strategy

Stay ahead in the era of short-form video by integrating Reels into your content strategy. Repurpose content from Instagram story highlights, taking advantage of the platform’s Reels tab and new features. This strategic move aligns with Instagram’s focus on short-form video content, enhancing your reach and visibility.

5. Harness the Power of Carousel Posts

Counteract potential decreases in exposure by embracing carousel posts. Feature up to 10 images or videos, allowing Instagram to display the carousel posts multiple times in followers’ feeds. This not only maximizes visibility but also provides additional opportunities to captivate your audience.

6. Experiment with Varied Content Types

Embrace the ever-changing dynamics of Instagram and the diverse preferences of your Filipino audience. Instead of adhering to a single content type, experiment with different creative formats, storytelling approaches, and calls to action. Adapt to evolving trends and varying tastes to ensure consistent engagement.

7. Tag Shoppable Products Strategically

Strategic tagging of relevant products in your posts or reels can significantly boost visibility. When products are tagged, they seamlessly appear in your Instagram shop, providing users with an immersive journey from product discovery to exploring your original content.

8. Embrace User-Generated Content (UGC)

Forge authentic connections within your Filipino community by incorporating User-Generated Content (UGC). UGC often resonates more genuinely with audiences, offering a fresh perspective. Ensure proper permissions are obtained before reposting, either through direct messaging or user opt-ins during engaging Instagram campaigns.

9. Utilize Instagram’s Collaboration Tools

Establish official partnerships and amplify exposure by leveraging Instagram’s collaboration tools. Tag collaborators in posts and reels, utilizing the “Invite Collaborator” feature. This not only credits your collaborator but also extends the visibility of your content to both your audience and theirs.

10. Host Co-Branded Contests or Giveaways

Unlock new avenues for exposure by collaborating with other businesses for co-branded contests or giveaways. This mutually beneficial strategy not only increases views but also contributes to audience growth, creating a win-win scenario for all involved.

11. Engage Instagram Influencers

Diversify your approach by collaborating with Instagram influencers. Partnering with influencers introduces your brand to new Filipino audiences, providing indirect exposure that fosters long-term growth and increased views.

12. Cultivate a Loyal Community

Beyond compelling content, prioritize community building within the Philippines. Engage authentically with your followers, responding to comments to foster deeper relationships. As your audience develops a genuine interest in your brand, they are more likely to mark your profile as a favorite, leading to higher visibility in their feeds and exclusive access to the favorites feed.

Final PopStar Tip

With the confirmation that hashtags alone don’t drive meaningful reach, these Instagram strategies offer a roadmap to success in the dynamic social media marketing landscape of the Philippines. Embrace this multifaceted approach to garner more eyes on your content, steering clear of sole reliance on hashtags and unlocking the full potential of organic exposure.

Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your social media marketing here in the Philippines.