TikTok, a video-sharing platform is one of the fastest-growing social media apps at the present time. Its popularity skyrocketed when lockdowns during the COVID-19 pandemic drove people to crave content to fill the void, and content creators to satisfy this demand for entertainment. If taking your influencer marketing campaign to TikTok had already been one of your marketing considerations, you are in the right direction. Having over a billion monthly active users, it is a great platform for your brand to reach a wider audience. However, this wide usership has a drawback in that, it might get you thinking – how will the content that my brand shares stand out from the rest of the TikTok crowd? Well, don’t worry because, in this article, we will be talking about three tips for launching a successful TikTok campaign.
- Embrace authenticity
Any influencer marketing campaign, in any social media platform, shines when the content the brand shares are genuinely relatable– this is true to a greater extent in Tiktok. Since TikTok allows for long-form video content format, you would want to capture the attention of your audience during the first few seconds of your clips. The best way to do this? Provide a compelling hook – pose a question, a problem, or share a “remember when…” moment.
Also, being a video-sharing community means there is more room to showcase your products or services. Maximize this feature by having your influencers share storytime videos featuring everyday scenes. Remember: your audience can see through what’s real and what’s fabricated. People are not drawn to polished videos with a professional business front, but to the raw sneak peeks of daily activities that reflect the things that happen in their own lives.
Here are 3 more reasons why authenticity matters for your Influencer TikTok Campaign!
2. Be updated about what’s ‘in’
Algorithms play a big role in reaching more people in TikTok. The simplest manifestation of this is through TikTok’s For You Page (FYP), where personalized content related to a user’s previously-watched videos is shown. This means that if you want your videos to organically show up in someone’s FYP, you have to put out content that speaks to the general public. This might seem like a difficult task, because how will you target all TikTok users at once when they have different interests? Well, there are two ways to circumvent this: first, make good use of the data available to you. Be updated on the trending sounds, challenges, videos, and personalities, and always make sure to follow TikTok’s Best Practices. Then, use this information to create something similar. If there’s a platform where no one bats an eye on almost identical content, it’s TikTok. It’s the norm to follow the trends so if there’s a trending sound, use it as a background for your videos while having a product show-off moment. You may also “stitch” a response to someone’s viral TikTok video and connect it to your brand’s products and services.
3. Share educational or informative content
People go to TikTok for entertainment, but they also go there to learn – in an entertaining way. Your brand can bank on this by producing how-to videos, product recommendations, and lifestyle hacks. For example, if your brand is all about food, you may show simple, step-by-step guides on easy-to-cook recipes featuring your products. If you have a beauty line, you may share tips on choosing products that match one’s skin tone, type, and style. If your brand has a clothing line, you may create videos like how to dress to look more professional in interviews, all the while sharing interview tips. The possibilities are endless!
Final PopStar Tip!
It shouldn’t come as a surprise that the bottom line in launching a successful TikTok campaign is staying true to your brand values while also having fun. Loosen up, enjoy, and engage with the community through your content. And when one of your videos proves to be helpful or entertaining for your audience, there’s a big chance that they would go to your TikTok profile for more fun stuff, tips, and tricks, or simply relatable content. There is no one formula for reaching TikTok success, so it’s up to you to experiment with what works for your brand.
Visit www.pop-star.me or email our Accounts Group Head at firstname.lastname@example.org for more information on how PopStar Philippines can help you in your Influencer Marketing today.